About 1788africa platform introduction
Regarding Orange Cloud's Expansion Overseas
Chengyun Haiwai is a full-chain ecological service platform deeply rooted in the field of China-Africa cross-border trade. It focuses on the digital upgrade of trade in emerging markets in Africa and has built a complete business ecosystem centered around an online B2B procurement platform, offline physical product selection centers, cross-border business inspections, and localized operational services.
Relying on the high-quality production capacity resources in China's core manufacturing industrial belts such as the Yangtze River Delta and the Pearl River Delta, and combining with the deeply rooted operational teams and service networks in Africa, Orange Cloud Going Global is committed to bridging the information gap, channel gap, and service gap in China-Africa trade: it not only provides one-stop local landing solutions for Chinese factories going global, helping high-quality production capacity to accurately connect with the African market; but also builds stable and reliable sourcing channels for local African businesses, reducing the threshold and comprehensive cost of cross-border procurement, and promoting efficient interconnection, inclusive development, and long-term win-win cooperation in China-Africa private trade.
Regarding 1788africa
1788africa is a core B2B online procurement platform under the Orange Cloud Global Ecosystem, dedicated to serving small and medium-sized wholesalers, retailers, individual merchants, and local brand owners in Nigeria. It is a one-stop digital cross-border procurement platform directly connecting to high-quality manufacturing factories in China.
Nigerian small and medium-sized business entities have long faced core pain points such as scattered cross-border procurement channels, markups by middlemen, high minimum order quantities, uncontrollable product quality, cumbersome customs clearance and logistics processes, and a lack of trust in cross-border transactions. Under the traditional trade model, the comprehensive procurement costs are several times higher than those in mature markets, severely squeezing the profit margins and market competitiveness of local businesses. Relying on the full-chain ecosystem layout of Orange Cloud's overseas expansion, 1788africa has completely reconstructed the cross-border wholesale chain, eliminating multiple layers of middlemen markups, achieving precise direct connection between Chinese source factories and Nigerian buyers, and enabling local businesses to obtain factory direct pricing and stable supply guarantees without leaving their homes.
The platform carefully selects reputable source factories from core industrial zones in China to settle in, covering dozens of major categories and tens of thousands of essential products for the Nigerian market, such as daily necessities, home textiles, 3C digital accessories, hardware and building materials, clothing, shoes, hats, maternity and baby products, and small household appliances. All settled factories have undergone qualification verification, capacity audit, and quality control screening, ensuring product quality and supply stability from the source. At the same time, they support flexible minimum order quantities for small and medium-sized batches, fully adapting to the capital turnover capabilities and replenishment rhythms of local small and medium-sized businesses.
Unlike purely information-matching cross-border platforms, 1788africa has deeply implemented a localized operation system: it has equipped a local service team in Nigeria to provide full-process bilingual customer service support, with dedicated personnel responding to the entire process from product selection recommendation, order follow-up to after-sales rights protection; at the same time, it integrates high-quality cross-border logistics, double customs clearance, local distribution, and diversified payment channels to achieve visual tracking of the entire order and logistics process, helping merchants save on complex steps such as cross-border communication, customs clearance processing, and logistics coordination, fundamentally solving the most troublesome supply chain efficiency and transaction trust issues for local merchants.
Core advantages of the platform
1. Direct connection with the source factory, offering the ultimate cost-effective ratio
All goods are sourced directly from first-tier factories in China, eliminating markups by multiple intermediaries throughout the process. The procurement cost for goods of the same quality is significantly lower than that through traditional trade channels. The platform has established strict factory access and quality control mechanisms, conducting multi-level reviews of the business qualifications, production capabilities, and product standards of merchants onboard, ensuring that every batch of goods received by buyers is of reliable quality and transparent pricing.
2. Full-chain localized services, procurement with peace of mind
Rooted in Nigeria, we have established a service network equipped with an operational team and customer service personnel who are familiar with local trade rules and language habits. We provide bilingual services in Chinese and English, covering the entire process from product selection, order placement, logistics, customs clearance, to after-sales service. By integrating high-quality cross-border logistics and customs clearance resources, we achieve one-stop door-to-door services, with order progress fully traceable, completely eliminating the pain points of cumbersome cross-border procurement processes and poor communication.
3. Empowering traffic through social media matrix, accurately matching supply and demand
Relying on the mainstream social media matrix in West Africa, including TikTok, Facebook, Instagram, WhatsApp, and others, which are part of the Orange Cloud's overseas expansion strategy, the platform continuously reaches a vast number of local small and medium-sized businesses and precise purchasing groups in Nigeria through localized content operations, precise traffic delivery, product scenario seeding, industry community operations, and other methods.
On the one hand, it continuously introduces high-intent purchasing traffic to the platform, helping high-quality goods from settled factories quickly gain popularity in the local market, achieving "good products actively seeking buyers"; on the other hand, it also allows more local merchants to timely obtain information on cost-effective goods, efficiently connect with source production capacity, and significantly reduce the time cost of selecting and finding goods.
4. Flexible minimum order quantity and low threshold, suitable for small and medium-sized businesses
Taking full account of the operational scale and capital turnover needs of small and medium-sized businesses in Nigeria, the vast majority of products on the platform support flexible minimum order quantities, eliminating the pressure of stocking large amounts of goods. Even small retail stores and individual merchants can enjoy the purchasing prices and supply services of source factories, easily enhancing the competitiveness of their products.
5. Full-process digital transparency ensures secure transactions
A fully digitalized transaction system ensures full transparency of order information, logistics tracking, and cost details throughout the entire process. Standardized transaction safeguard rules and after-sales rights protection mechanisms have been established to fully protect the transaction security and legitimate rights and interests of both buyers and sellers, making cross-border procurement more reassuring and secure.
Our mission
Connecting with high-quality manufacturing capacity at the source in China, empowering small and medium-sized businesses in Nigeria to reduce costs and increase efficiency, making cross-border sourcing from the source simpler, more transparent, and more reliable.
Our Vision
Become the most trusted digital B2B sourcing platform in Nigeria and even the West African region, drive the inclusive and digital upgrade of China-Africa cross-border trade, enable every small and medium-sized business to equally share the benefits of the global supply chain, and jointly promote long-term prosperity in bilateral commerce and trade.
core values
Establishing a foundation with integrity, conducting transactions with transparency
Trust is the core cornerstone of cross-border trade. We rigorously review the qualifications of factories and product information, adhere to the principles of transparent pricing, transparent processes, and transparent services, and strictly avoid false information and unreasonable markups, fully safeguarding the long-term trust between buyers and sellers.
Deeply rooted in the local market, customer comes first
We are deeply rooted in the local market of Nigeria, actively listening to the genuine needs of small and medium-sized buyers. We adapt our localized service rules, communication methods, and trading habits to meet local demands, always prioritizing our customers' procurement efficiency, cost-benefit, and service experience.
Efficient collaboration, full-chain empowerment
We connect both supply and demand sides with nodes across the entire cross-border service chain, leveraging digital capabilities and social media traffic advantages to optimize the efficiency of procurement, operations, and logistics. We continuously reduce the time and capital costs of cross-border trade, creating a more efficient cooperation experience for both suppliers and demanders.
Openness for mutual benefit, coexistence for common growth